I always think it’s funny when a competitor to a popular device or website comes out and the media races to identify it as a whatever killer. HP released their own tablet last year to much fanfare which forced inevitable headlines that read Is this the iPad Killer?.
I love the question mark, by the way. It sort of allows you to make an outlandish statement without actually siding either way. Is my blog going to become the most read website on the Internet?
I got my invite to Google+ a few weeks ago. The design is straight-forward, you’re immediately introduced to the concept of a Circle (groups of people you can share things with). Honestly, Google+ is more like Twitter than Facebook.
Google and Mr. October
Google is an interesting company. They swing a lot…and the law of averages states that the more you swing the more you will miss. Hall of Famer Reggie Jackson blasted 563 home runs in his 20 year career in the Bigs. But few know that Jackson also amassed a record 2,597 strikeouts during that stretch as well. Of course, people don’t remember him for his failures. Reggie Jackson is Mr. October.
The same is true of Google. They swing and miss a lot. Google Buzz, Google X, Froogle, Google Video, Orkut, and Google Checkout to name a few. They have all the technical savvy in the world, but lack the ability to sustain the good feelings.
I think Google+ is a technical achievement. It fixes what Twitter lacks, injects some coolness into social networking that Facebook has been missing for a couple years, and has a strong tech community creating original content.
Social users are fickle. MySpace, our beloved grandparent who introduced us to the world of cyber stalking, how quickly we abandoned thee. (confession: I like to check out MySpace from time to time to see what my friends were doing in 2007)
I think it’s boring to read a blog where the writer tries to play both sides of the fence when reviewing something. State your opinion! So here’s mine:
Google+ will not destroy Facebook.
Ghost town
If it wasn’t for Bill Gross and Leo Laporte, my Google+ feed would be pretty barren. If I post a witty comment, I don’t get the +1′s, pithy discussions, or the reposts I get on Twitter and Facebook. The community just isn’t there. The site is not open to the public and I’m already getting bored.
What Facebook did that was so brilliant was starting out with a user base BEFORE getting into “what crazy techy things can we do with this?” Google+ is trying the opposite approach: we build a cool site with tons of cool ideas (sparks?!) and people will flock to us!
I’ve done this before
A few years ago I was fortunate enough to work on a very cool social networking site called Lymabean. There are some demos and reviews floating out on the Internet still. It was Flash-based, had more bells and whistles than Facebook, and had a rich user interface. But in the end, Facebook was just too much of a behemoth. All the cool stuff we put into Lymabean couldn’t compete with the hundreds of millions of users on Facebook.
Moving forward
I do like Google+ though, I use it as the primary networking tool for my blog. I think it could become a great incubator for tech folks. Add me to your Circle and let’s keep this discussion going.